The brief type: Socially progressed Siren is transforming the dating app space along with its comprehensive mindset, relatable concern during the day, and customizable privacy attributes. On Siren, it is about hooking up fantastic people through genuine discussion — perhaps not addictive and meaningless swiping. To that particular end, they will have developed a fun and protected environment where you could be your real self and permit enchanting biochemistry with a match unfold in an even more organic method — just like it might occur in individual.


And their smooth connects, fun features, and hand-held formats, dating applications have transformed how people date. And even though it appears much easier than in the past to meet up someone special, the acts of swiping and liking or disliking people considering images has practically made internet dating a-game — and created a disconnect on the list of people playing it.

For people who desire to blend the convenience of an online dating software additionally the sense of connecting with some one in real world, absolutely Siren — an original on the web system that removes the “shopping for people” model other matchmaking apps have actually used.

By way of its concern throughout the day coordinating system, Siren sets up the context for talking about engaging subject areas (like container record things and philosophical questions) and pairs men and women through those authentic and engaging talks. Because of this, true personalities is disclosed obviously — just as they will in-person.

For more on inspiration behind Siren, their unique attributes, and women-led team behind the software, we spoke with Co-Founder and CEO Susie Lee.

A Pro-People Perspective: Siren was developed With every person in Mind

Siren ended up being launched by two females with a feminist perspective — Susie and her Co-Founder/COO/CMO Katrina Hess — which both desired an online dating app that has been created with mutual regard, confidentiality, and comfort as leading goals.

Having undergone some awful relationship encounters via other dating applications, Susie and Katrina watched they certainly weren’t actually built with ladies as well as their specific needs and desires at heart. And the negative character of swiping remaining and close to folks was actually demeaning and failed to assist form quality associations, particularly for women.

“i simply believed this quick feeling that, as a lady, I was objectified. The swipe-to-reject format don’t work with me,” Susie mentioned. “we seemed right back from the connections I had prior to, and I also never came across people through these types of strategies.”

Despite the reality they had never ever created an online dating software, Susie and Katrina knew they may create the one that wasn’t just female-friendly, but enjoyable and caring toward every person.

They took their unique time researching the tech room and having comments from friends and specialists before and during development. And so they ignored people that stated guys wouldn’t use a dating app that was focused on women and offered all of them advanced level privacy options.

Siren was launched in 2014, and very quickly it wasn’t only Susie’s and Katrina’s buddies have been making use of Siren. It actually was buddies of buddies and overall complete strangers — including men — who were using the app and articulating appreciation for it. Term distribute and Siren has been a leading, inclusive matchmaking app since that time.

And even though Siren is pro-women, there is not an anti-men ambiance to it after all. Its proof that a dating software designed by females for females can effectively work for all of them and for males.

Secured & Welcoming ambiance Sets a confident Tone the Community

The folks at Siren will always be very safety of their people, and, because the creators, they realized they are able to set a confident tone for the whole society by placing security precautions in position and generating a welcoming environment.

While on various other online dating applications individuals might enjoy harassment or catfishing, which is never been the scenario for the people on Siren, as well as the step of this Siren staff ‘s the reason regarding.

“Since we founded, we have now had zero research of harassing communications,” Susie said. “credibility and folks having the ability to feel just like you can find real men and women on the reverse side is completely important to all of us. We were really mindful about expanding town with a specific type of reputation.”

Susie added that she along with her staff believe folks are fundamentally good which if they’re given a safe, friendly ecosystem, they’re going to be type and truthful collectively.

“we are able to give you these icebreakers and they approaches to be a bit more susceptible and more genuine, and that is how people can connect,” she mentioned.

Siren’s Mantra: “create complete strangers Less odd to Each Other”

using social media marketing most of us make use of, like myspace, the bond has already been inbuilt making use of individuals we follow and whom stick to you, so interacting is convenient. Siren’s conversation-style system replicates that for online dating sites, helping you start those communications without the awkwardness.

“if you are dealing with a total complete stranger inside the internet dating area, there’s lots of booking exactly how a lot you trust this individual, especially because countless web sites are actually challenging and just have plenty of artificial profiles,” Susie stated. “My motto that I always inform my staff, as well as’ve really embodied this, should help ‘make strangers much less unusual to each other.'”

On-Site & Off-Site Benefits Create a Well-Rounded Dating Experience

With their own matching element, top-quality security measures, and special events, Siren gives singles an unique, safe, and well-rounded online dating knowledge from start to finish.

Get to Know suits in an original Method With Siren’s Question regarding the Day

While Siren possesses the classic attributes of online dating sites (such as texting and blocking capabilities), their concern during the day could be the feature that makes them stay ahead of some other internet dating applications the quintessential.

With enjoyable questions like “should you decide might have usage of a billboard, what can you want it to say?” you can end up being yourself and move on to know some one on a very authentic amount. You may also look for suits considering their particular answers to those questions together with by your recommended criteria like get older, gender, and location.

In accordance with this amount of communication, you never wish to inflate traits like your earnings or physical appearance to appear more desirable to other individuals.

Numerous Photo Settings works Eliminate Superficiality

Siren even has exclusive method of photos. You have the substitute for maintain your images blurred and simply visible to your associations, you can also keep the pictures visually noticeable to everyone.

“to really make it comfy and safe for individuals to be able to browse their specialist and exclusive schedules, we allow everyone else to control their own picture visibility,” Susie said.

Unlike the typical dating app, users can not deliver both photos, that was intentional whenever Susie and Katrina created the app. She mentioned this encourages people supply both their phone numbers and go the text offline — and safeguards folks from obtaining unwelcome pictures.

No issue which photo alternative you select, the great thing is Siren’s Question of the Day — and members’ responses — lets you get in touch with men and women on a further level than just seems.

Safely interact with Others Thanks to Siren’s Privacy Controls

Another large part of Siren is protection, especially in terms of avoiding scammers. Everybody exactly who subscribes must put in their telephone number and go into the activation code they obtain via text, which ensures individuals aren’t generating several accounts.

People also can stop and are accountable to the Siren staff different people who’re behaving wrongly or harming the app’s terms and conditions.

Discounted Activities produce Offline & provide you with unique Date Ideas

Besides creating a comfy and safe online location for men and women to end up being just who they are really and going for a distinctive option to begin discussions, Siren can be taking the next step by holding offsite occasions. Susie stated these can be a great substitute for the most common coffee day, which can typically finish sensation like a company conference or job interview.

“i do believe meeting in this way supplies a much more important hookup. We’re pairing up with regional businesses and companies giving all of our members rewards and discounts to places like museums, lectures, and movie celebrations,” she stated.

Even individuals who have currently found some one on Siren hang in there for any activities since they’ve be an integral part of that area today and may easily find brand-new date tactics. While these events are merely being presented in Seattle, Siren has actually intends to broaden to other places shortly.

A varied User Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf protective character), the Siren staff is comprised of CTO David Golightly also expert advisers such as Lisa rock (Co-Founder of siteHer) and Gayle Karen teenage (CTCO at Wikimedia).

Even though they all manage crucial facets of the organization (from advertising and marketing to customer support to graphical design to development), they even placed consumers very first irrespective the duty at hand.

In accordance with an application produced by two females of tone — extremely rare into the technology market — Susie and Katrina planned to entice a user base which is in the same way diverse because organization is actually.

Siren’s user base isn’t like your common internet dating app audience — which tends to predominantly end up being heterosexual men, more youthful singles, and folks interested in hookups. The gender proportion on Siren leans slightly much more female (55percent to 45per cent), and a majority of users tend to be over 30 and looking for a meaningful time or connection.

“We’re gearing earlier, and I also think it’s been excellent for us,” Susie said.

Just what Siren also really does really well is include all sorts of individuals, specifically those inside the LGBTQ area. Another component of Siren that has been especially important into staff is actually a “non-binary” gender option for folks whenever they fill out their own profile.

Susie and her team understand that gender and sexuality are not emerge stone for a lot of, although terms and conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” can be helpful, they could even be restrictive.

“we need to support you in finding anyone you are searching for, but you don’t have to declare or put your self in a package,” Susie said. “That sex fluidity is important for us to embrace.”

Final Thoughts

Whether we are writing on their particular innovation, introduction, or realness, Siren is actually taking the online dating app room to a higher level out of each and every direction.

Even though they’ll increase the amount of useful attributes and develop the get to of the occasions in the near future, the long-lasting focus will still be constructing trustworthy relationships with the users and taking a stand to those whom make an effort to destroy the ability for all.

“If you would like be an arse, there are many locations to get it done, but don’t take action right here,” Susie stated. “While we level, we should maintain this idea that reputation and count on matter, and it is all of our loyal goal to the office for our society every single day. We’re right here wanting to offer folks a fighting opportunity to relieve loneliness in order to find an actual actual connection.”